Showing posts with label clients communication. Show all posts

Jan 15, 2021

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How to handle design clients that don't know what he or she wants

How to handle design clients that don't know what he or she wants

 Been a Graphic designer is sometimes stressful, and I can confidently say as a designer we are most times undermined. Sometimes we encounter or work with good, understanding, and enjoyable clients while sometimes it is the opposite.

Sometimes we find ourselves in situations whereby we are working with clients that don’t really know what he/she wants and still keep on rejecting great design ideas and concept we have made for the same cause.

There are some clients that want certain design concepts but don’t really know what they want and we end-up becoming stressed out and tired of the project.

For example, Client a wants a logo design for a reservation company and didn’t give you a prior detail about what he wants, you went ahead to make your research on what best suits the brand, went on to create good and great concepts but still the designs where DECLINED by the Client.

What could have happened? What is really the problem? The Client is not just pleased with the design.

Now the Big Question; How do you handle this situation? Handling this situation requires good patience and business spirit from the part of you; the designer. Already, you are pissed of but you are still obligated to deliver what he or she wants right? The shortcut out of this situation is simply COMMUNICATION.

Don’t say put, and continue designing what the client will dispute or decline at the end of the day. What you should rather do is speak to the client, explain your design and its concept generation process, and why you think this is best for the project.

Now even if the client is still not satisfied, the way out is still communication. Discuss the client, find out from him/her what the/she really wants, make them feel free to say their mind, show them good samples, and with this I am sure you will eventually be able to cave out what the client really wants.

Keep on dominating, see you soon!