Logo Vs Brand

Logo is a graphic mark or symbol used to aid or promote identification and recognition of an organization/company. It may be of an abstract or figurative design, a wordmark, a symbol adopted by an organization/company to identify its products, services, uniform, merchandise e.t.c.

The above image consist of various companies’ logo. A logo is Unique, different companies cannot share the same logo even if they serve the same customers/audience. A logo is just a distinctive mark or symbol that obviously distinguishes a company from another. Like we see in the image above, A logo may be a wordmark, an emblem, an abstract figure, a mascot e.t.c depending on the company’s value, audience, and market.

A brand is a name, term, design, symbol, or any other feature/element that rightfully identifies a product, good, or service as distinct from those of other sellers. It is a system, it is a strategy, it is the combination of many elements and workforces that determines the success level of a company, career, goods, product or services. Brand is the foundation of a company. It is the combination of major, necessary and critical factors that really determines the success of a company.

A logo is just a distinctive mark or symbol that obviously distinguishes a company from another while A Brand is the combination of elements and strategy that determines the success of a company. A Brand consists of elements that enable its success; in which Logo is a part of them. A Brand births the Logo.

Introduction to Branding

 What is a Brand?

A brand is a name, term, design, symbol, or any other feature/element that rightfully identifies a product, good, or service as distinct from those of other sellers. Now, Branding is the act or process of choosing the best and right name, term, design, symbol, or any other feature/element that rightfully identifies a product, good, or service.

Firstly, we need to understand that a Brand is not a company; a brand makes up a company, it is an identity, it is a system, it is a strategy, it is the combination of many elements and workforces that determines the success level of a company, career, goods, product or services.

Who needs a Brand?

We need to establish that everyone/company needs a brand; a brand is not only associated with a company or product it is also applicable to everyone in the workforce, because, one way or the order we all provide either goods or services, so definitely we all need to establish a brand even if you are an employee or a business owner.