Mockup is a scale model of a design. A mockup is a prototype that provides the actual testing of a design. It is typically a high fidelity representation of a design appearance and how it will actually look when in real use. Mockups fill in the visual details of a design such as colors, typography, layout, composure, etc.. By looking at a mockup, you should get a good idea of how a design will finally look and a rough idea of how it might function. A mockup can be considered a high-profile visual design draft.
A Mockup is not really the design but a model of the design. It is just a visual representation of how the design will finally look. It gives a sense of how a design will look. A Mockup is not necessarily part of a design process but it is just a model and a more improved original and realistic view of an already-made design.
For example; If you are to design a logo for an Insurance company, you have gotten the design brief, arranged your moodboard, sketched your ideas and finally, you come up with a logo. Mockup will be used as part of the process of presenting the logo to the Client, where the logo will be used in a more realistic and original way, maybe on a billboard, business card, T-Shirts e.t.c. So, a mockup is just a more improved, original, and realistic view of an already-made design.
Why
Mockup
Mockup is a very essential and important part of a design presentation. Like I said earlier, mockup is not actually the design, It is just used basically to give a design a much more realistic and original view.
Mockup is a key component of a design process. It helps find and fix visual inconsistencies earlier in the process before they become too costly. I believe by now you understand what a mockup really is and is not, how it fits into your design process, and why you shouldn’t ignore it.