Logo is a graphic mark or symbol used
to aid or promote identification and recognition of an organization/company. It
may be of an abstract or figurative design, a wordmark, a symbol adopted by an
organization/company to identify its products, services, uniform, merchandise
e.t.c.
The above image consist of various companies’ logo. A logo is Unique, different companies cannot share the same logo even if they serve the same customers/audience. A logo is just a distinctive mark or symbol that obviously distinguishes a company from another. Like we see in the image above, A logo may be a wordmark, an emblem, an abstract figure, a mascot e.t.c depending on the company’s value, audience, and market.
A brand is a name, term, design, symbol, or any other feature/element that rightfully identifies a product, good, or service as distinct from those of other sellers. It is a system, it is a strategy, it is the combination of many elements and workforces that determines the success level of a company, career, goods, product or services. Brand is the foundation of a company. It is the combination of major, necessary and critical factors that really determines the success of a company.
A logo is just a distinctive
mark or symbol that obviously distinguishes a company from another while A
Brand is the combination of elements and strategy that determines the success
of a company. A Brand consists of elements that enable its success; in which
Logo is a part of them. A Brand births the Logo.
