Hmmm….. Naming a Pricing for designers or mostly beginners might be scary and sometimes tricky. Sometimes there is this FOMC(fear of missing the client). There is this natural fear or feeling of not chasing away clients with our price, thereby making us giving out a price which we will later regret or feel sad or prices that may eventually make us execute projects with levity, thereby tarnishing the image of our Brand.
Truthfully, sometimes some Clients are very intimidating and bad-mouthed.
Now, what is the way out of this mess? The simple shortcut is to have a RATE-CARD.
RATE-CARD is the minimum amount you can accept for any design. RATE-CARDs are birth from proper considerations and your worth. If you are a beginner or designer who is still struggling to gather clients, you would surely have a RATE-CARD that is quite low and still very considerable. Now, if you are an already established brand you may have a higher RATE-CARD, because you know people already know your brand and can’t easily leave you for someone else.
Note; that a RATE-CARD should be a price you can willingly do a design right. Your RATE-CARD should not be influenced or determined by Clients, it should be centered on you and your worth. Ask yourself; HOW MUCH am I WORTH? The right answer to this question will definitely set you on track to having the best rate card.
And also your RATE-CARD should/may vary according to each design. You may have a RATE-CARD for logo design and have another one for flyer design; Hope you get the logic now? So let’s move on.
Lastly, note that your RATE-CARD shouldn’t or may not be the actual price you will charge, you should/may way more than that, but It should be the least amount you can handle a project.
Like here in Nigeria, we are always used to beating down the initial price of anything, we always want a discount on almost anything, so it is advisable you have an initial price way higher than your RATE-CARD, and if the client eventually beats down the price, you shouldn’t go below your RATE-CARDs.
Now is time not to get intimidated anymore by any client, and get our real value, See you Soon!
