Introduction to Branding

 What is a Brand?

A brand is a name, term, design, symbol, or any other feature/element that rightfully identifies a product, good, or service as distinct from those of other sellers. Now, Branding is the act or process of choosing the best and right name, term, design, symbol, or any other feature/element that rightfully identifies a product, good, or service.

Firstly, we need to understand that a Brand is not a company; a brand makes up a company, it is an identity, it is a system, it is a strategy, it is the combination of many elements and workforces that determines the success level of a company, career, goods, product or services.

Who needs a Brand?

We need to establish that everyone/company needs a brand; a brand is not only associated with a company or product it is also applicable to everyone in the workforce, because, one way or the order we all provide either goods or services, so definitely we all need to establish a brand even if you are an employee or a business owner.

December 24, 2020 Tags : brand , brand elements , brand identity , Branding , introduction to branding

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